The following position has been created to find a candidate with strong digital marketing skills to help create awareness of the Irish Family History Centre brand.
This will require the candidate using their marketing skills to increase footfall to the brand’s visitor centre, as well as driving traffic to the website with the aim of increasing paid subscribers and sales.
This role will allow an experienced digital marketing professional to hone their skills. In particular there will be a focus on Google Analytics to better understand the behaviour and associated opportunities of our audience, and SEO analysis to grow our base of users. The desired candidate will need a proven track record of success.
This is a full-time position that looks after the main marketing requirements of the business and will require the following
Desired skills and experience:
Highly analytical and able to derive meaning from GA to identify and report on key performance indicators and opportunities for improvement regularly.
A solid understanding of implementing SEO improvements
Creating and distributing the brands fortnightly newsletter.
Knowledge of email marketing platforms, Mailchimp desirable
Writing and distributing press releases on behalf of the company.
Management of all social media outlets (Facebook, Twitter, etc.)
Updating and developing website content weekly
Developing an online marketing strategy (further use of social media, Google AdWords, SEO)
Print marketing, including design of ads, leaflets, etc.
Event organisation, promotion and management
Understanding of the websites construction, and maintenance.
Ability to work in a fast-paced, deadline driven environment.
Excellent written and verbal communication skills.
Strong networking skills.
Project management abilities.
Effective listener, especially to online customer feedback.