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Ward & Lock’s Guide to Northern Ireland, Illustrated, 1940
What is inside?Republished here in fully-searchable electronic format is the 2nd edition of Ward Lock & Co's Illustrated Guide to Northern Ireland the complete title of which is Guide to Northern Ireland, Belfast, the Mourne Mountains, Carlingford Lough, The Antrim Coast, Armagh, Londonderry, and the Erne Lakes. In 1854, Ebenezer Ward and George Lock starting a publishing concern and the partnership, not surprisingly, was called Ward and Lock. The business was originally based in Fleet Street, London but, by the 1870s, it had outgrown its premises and so in 1878 the business moved to Warwick House in Salisbury Square, London. In the early 1880s, the company became the proprietors of Shaw's widely-known and well-established series of tourist guides. In 1882, an office was opened in New York, America, and in 1884 a further office was opened in Melbourne, Australia. In the mid-1890s, the company opened an office in Toronto, Canada; however, this was closed in 1919. Ward Lock & Co., is now part of the Penguin Group In a promotional statement from 1924 Ward Lock stated that 'The use of a reliable guide book doubles the pleasure and interest of a holiday. These well-known books are not dull, dry-as-dust compilations. but pleasant travelling companions, readable from cover to cover. Each volume contains the latest Maps and Plans and is lavishly illustrated. In all cases a much wider area is included than the title indicates, and it will be found that nearly every holiday and health resort of importance is described in one or more of the volumes'. This was no idle boast. By the 1950s Ward & Lock had published some 160 titles in their Illustrated Guides Series covering almost every holiday district and seaside resort of consequence in the United Kingdom and Ireland. Adopting their familiar red cloth covers in 1892, Ward & Lock employed a special staff of qualified editors and correspondents continually toured the land, compiling and revising material on all places and matters of interest to the holidaymaker and on such subjects as the local history, geology, botany and zoology of the areas concerned. The level of detail provided for the independent tourist in the so-called 'Red guides' was unsurpassed. Containing some 266 printed pages Ward & Lock's Guide to Northern Ireland contains a number of fold-out district maps, a detailed street plan of Belfast City and a further thirty-six illustrations, mostly photographs of the places illustrated in the guide. Starting with tours and descriptions in and around the environs of Belfast City, the Guide takes the independent traveller from here to Hollywood, Bangor, Donaghadee before moving on to the Ards Peninsula, Downpatrick, the Mourne Mountains, Armagh, Antrim and other destinations before terminating at Derry, Enniskillen and Lough Erne. Illustrated throughout with wonderful photographs, detailed maps, many hundreds of contemporary advertisements and wonderful descriptions of the places visited, the quality of Ward & Lock's Red Guides has meant that they have endured the test of time and have already become eminently collectable titles.
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